Visual Story Branding With Pinterest The World’s Latest Social Media Obsession!
So by now unless you have been trapped on Mars, you’ve heard about Pinterest and you’ve seen the 20 million tweets, 7 million blog posts, 2 million YouTube videos and 1 million webinars! To tell you what? The exact same thing you would have learned if you had read the start-up directions or gone to the help section on Pinterest!
I know, I know it’s every good blogger, social media guru and experts job to jump on the latest Social Media Tool bandwagon but come on folks! Some of these how-to’s are lengthy, boring and plain ole stupid! So to cut to the chase at the end of this post I will share some links to some of the best Pinterest blog post, tutorials and Pinboards around to get your creative juices flowing.
Now let’s keep in mind not every social media tool out there should be used in every company’s social media engagement strategy however with a little creativity and imagination most companies can use Pinterest, especially if they are subscriber’s to the story branding concept.
What is story branding you ask? Well for the purpose of Pinterest campaigns and strategies; it’s creating a well-defined visual story that connects your audience with the underlying message that you are trying to convey. One of the best boards around employing this “Story Branding” concept is the Texas A & M Aggies Traditionboard! The Aggies have taken pictures of their traditions “in action” and used the comment section to explain them to the viewers. After looking at the pictures and reading the comments one truly understands what the “Aggie Traditions” are and how important they are to the students and alumni. Another great use of visual story branding is Fashion blogger Christine Martinez her boards were so engaging that Calypso St. Barth sent her on an all-expense paid trip to St. Barth to “Pin” live from their summer catalog fashion shoot!
So there you have it a few good examples of visual story telling that connected the authors with their audiences and left them wanting more!
Stay tuned for my upcoming e-booklet on Pinterest Engagement Strategies and Contests ….but until then you can watch out for the occasional cinch with Pinterest and other social media tips! As a matter of fact listen to the one below to find out how to track your ROE/ROI(Return of Engagement/Return of Investment)
Tata for now smooches SocialMMMDiva 😉
For more tips on Pinterest and the best Pinterest analytic tools listen to the cinch post below